Toy manufacturer Mattel has recently introduced a new addition to their “Fashionistas” line of dolls – a Barbie with Down syndrome, which will become available starting from June 2021 (NPR). The new doll is part of Mattel’s campaign to diversify their offerings, which already includes dolls with other disabilities such as wheelchairs and vitiligo.
According to The Washington Post, the announcement has received an overwhelmingly positive reaction from the public, with the head of the National Down Syndrome Society calling it “a huge step for representation.” The move has also been praised for increasing awareness and acceptance of Down syndrome, as well as promoting inclusivity among children’s toys.
The doll’s physical features reflect the unique characteristics of individuals with Down syndrome. As Disability Scoop reports, the Barbie has a shorter frame and almond-shaped eyes, which are common traits of the genetic syndrome. Mattel collaborated with the National Down Syndrome Society to ensure that the doll accurately portrays individuals with the condition.
Barbie has been an iconic and widely popular toy for decades, and the inclusion of a doll with Down syndrome marks a significant milestone for the brand. As TODAY reports, the move is in line with Mattel’s message of creating dolls that reflect the diversity of the world as children see it. The company describes their “Fashionistas” line as an “inclusive range” of dolls that mirrors contemporary society.
Overall, Mattel’s new Barbie with Down syndrome has been met with widespread applause and appreciation, with many seeing it as a positive step towards promoting a more inclusive and accepting society. The doll is set to become available in June 2021 in stores and online (USA Today).
